美国政府批准的杰出人才，中国十大营销策划家。

安徽大学广告与传播学院兼职教授、天津财经大学艺术学院兼职教授。

是服务娃哈哈集团宗庆后、恒大集团许家印两任中国首富的全案品牌策划人。

以"策略准、创意狠，地位稳"的策划功夫闻名中国。

连续6年蝉联中国中央电视台广告策略顾问，美国新泽西州市长亲笔信邀请访问美国进行品牌交流的中国营销策划家。

中央电视台、中国广告协会等国家级权威组织推荐的中国著名营销策划家。

品牌传播30年杰出贡献人物，改革开放30年中国策划标志人物，建国60年中国策划功勋人物，中国广告协会颁发的中国广告影响力十大风云人物，中国经典传播大奖传播人物，中国100位年度营销人物，中国广告长城奖中国20人，中国广告杂志著名品牌《广告人》杂志的成长顾问。

是出口全球28国风靡全球的恒大冰泉、是放心粮、放心油的恒大粮油、中国饮料巨头娃哈哈、400年中华老字号同仁堂、全球高端耐用电池创领者天能电池、盼盼食品集团核桃慧和黑糖话梅、灵峰药业妇科用药明星品牌金鸡胶囊、轻时尚珠宝曼卡龙、感冒药著名品牌快克、民生药业、德众药业等著名品牌的全案策划人。

连续两届获得美国上市公司AOBO不可替代领军人物奖。

中国妇科用药著名品牌金鸡胶囊重要缔造者并囊括中国广告实战策划案例全场大奖。

连续服务娃哈哈集团参与了娃哈哈启力、格瓦斯、激活、营养快线、智慧超人、晶睛、爽歪歪，锌爽歪歪等品类的创意运动，获得张默闻是广告创意天才的评价。

策划的营养快线、启力、格瓦斯、锌爽歪歪斩获国家多项品牌创意大奖。

Mowen Zhang is the outstanding talent approved by United States Government and authorities released China’s Top 10 Marketing Planner.

Zhang is the adjunct professor of Advertising & Communication College of Anhui University and Tianjin finance University.

Zhang as the full case brand planner serviced Qinghou Zong (Wahaha Group) and Jiaying Xu (Evergrande Group) two terms of Chinese richest person.

He is famous for the strategy “focus strategies, creative ideas, stable positions” all over China.

He reelected as advertising strategy consultant of China Central Television for 6 consecutive years. He was the only Chinese brand-marketing planner who was invited by the New Jersey Mayor’s personal invitation to visit United States for the brand communication.

He is Chinese famous brand-marketing planner who was recommended by the CCTV and China National Advertising Association and so on.

He is an outstanding contributor in branding communication for 30 years. He is the icon for 30 years after the reform and opening of China. He is the Chinese Meritorious character after China’s 60th anniversary of the founding. He was the Top 10 influential man issued by China Advertising Association and got the award of Chinese classical communication transmission characters. Moreover, he got the Chinese Top 100 Annual sales figures and Chinese Top 20 Great Wall advertisement award. Zhang is also the growth consultant of the famous advertising magazine called AD man.

As the full case brand planner he is working for worldwide famous companies like Evergrande Spring, Evergrande Grain & Oil, Chinese beverage giant Wahaha, Chinese Tong ren Tang (which has 400 year old history), Panpan food group (Walnut milk drink and black sugar dried plum), Lingfeng pharmaceutical gynecological medicine Jinji capsules, fashion jewelry Mclon, cold medicine brand Quike, Minsheng pharmaceutical industry group company, Foshan Dezhong pharmaceutical industry limited company.

Access for two consecutive United States listed company AOBO irreplaceable leader award. He was awarded two consecutive terms of irreplaceable leader of American listed company AOBO.

He is the important founder of famous brand Jinji capsules, and got the award of Advertising practice planning case in front of the whole audiences.

Continuous service Wahaha group, had participated in the idea of Wahah Qili, Gewasi, Jihuo, Yiyang kuaixian, Zhihui chaoren, Jinqing, Shuang waiwai, Xin shuangwaiwai. Zhang is the genius of AD creative.

Zhang’s work Yiyang kuaixian, Qi li, Ge wasi, and Xin Shuangwaiwai received the national Brand Innovation Awards.

教授，博士，博士生导师

现北京大学新闻与传播学院广告学系主任、北京大学现代广告研究所所长，中国广告协会学术委员会委员，中国企业家协会广告主工作委员会专家组成员

曾出版广告学专著《新媒体与广告》，承担《新媒体与广告研究》、《中央电视台广告经营战略》、《北京人民广播电台品牌战略》等多项大型课题。

曾荣获“ 2003 年中国广告业年度十大广告学人”和“北京大学十佳教师”称号。

曾担任国家工商行政管理总局全国公益广告大赛评委、广州日报杯全国报纸优秀广告奖评委、创意无限全国户外和杂志广告大赛评委、中国广告节、北京国际广告博览会、时报广告金犊奖等多项广告活动评委。

Professor, Ph. D., Ph. D. Supervisor

Director, Department of advertising, School of Journalism & communication, Peking University; Director, Institute of modern advertising, Peking University; Member of the academic committee of the China Advertising Association; Member of the expert group of the advertisement Committee of the Chinese Entrepreneur Association

He has published a monograph on advertising, New Media and Advertising; he also wrote New Media and Advertising Research, CCTV Advertising Business Strategy and Beijing People's Broadcasting Station Brand Strategy etc.

Has won the " Top ten great advertising people among Chinese advertising industry in 2003 " and "Peking University top 10 teachers" title.

He has served as the judges of the State Administration for Industry and Commerce of the national public service advertising contest; the judges of Guangzhou daily cup national newspaper excellent advertising awards; the judges of Creative unlimited national outdoor and magazine advertising contest; the judges of China Advertising Festival, Beijing international advertising Fair, Times Advertising Awards and other advertising activities.

曾任《天津日报》广告处策划部长，现任天津财经学院教师，《广告人》杂志社长兼总编辑，中国广告协会广告主委员会（筹）秘书长，中央电视台战略顾问，《广告四新大全》主编，《广告人·中国》系列丛书主编，《实战报业广告全攻略》主编，中国电视艺术家协会副主任。

自1990年开始从事广告工作，热爱广告事业，对广告的宏观态势有深刻的了解，对广告界的人脉环境有独到的分析，对广告创意的流派，风格及水平有深入的探讨和评论。曾任“广州日报杯”历届评委，中国电视金鹰奖广告奖评委，“北京日报杯”评选活动评委，“天津日报集团奖”历届评委，天津市优秀广告作品评选评委，天津青年命题大赛评委，中国广告协会传媒企划奖评委，“广告人中国案例奖”终审会秘书长，媒体企划奖评委……

曾策划并组织实施众多大型活动有广告人·中国系列活动，中国报业二十年庆典活动，媒企盛典……参与实施了第十三届广告节、第十四届广告节媒体广告交易会等活动，除主持《广告人》杂志的正常出版100多期外，还主编了《广告四新大全》，100万字；《广告人·中国·人文卷》系列丛书之《经理人》、《创意人》、《传媒人》三卷共200万字；《广告人·中国·实战案例丛书》12卷1000多万字。

She has worked as the planning minister in Advertising Department of Tianjin Daily; she is current working as a professor in Tianjin University of Finance Economics; Magazine president and chief editor of AD Men; the Secretary General of the Advertising Council of the China Advertising Association; CCTV Strategic Consultant; chief editor of Advertising Four New ; chief editor of the AD Men & China; chief editor of Actual Combat Newspaper Advertising all Strategy ; deputy director of the China Television Artists Association.

She worked in advertising field since the beginning of 1990, she loves advertising field, she has a deep understanding of the trend of advertising, she has a unique analysis of the advertising network environment, she has a deep discussion and comment on the creative genre and style level. She worked as the judges of "Guangzhou daily cup", the judges of China TV Golden Eagle Advertising Award, the judges of “Beijing daily cup" contest, the judges of Tianjin Daily Group Award", the judges of Tianjin city outstanding advertising works selection, the judges of Tianjin youth proposition contest, the judges of China advertising media planning Association Award, the secretary general of "advertising China case Award", the jury of media project award.

She has planned and organized the implementation of many large-scale activities of the AD Men China; the twenty year celebration of Chinese newspaper industry; media and enterprises participate in the implementation of the ceremony, participate the thirteenth China Advertising Festival, the fourteenth China Advertising Festival media advertising fairs and other activities, she published more than 100 period of the AD Men magazines, also edited the Advertising four new which is one million words ,wrote Manager , Creative, Media, those three volumes of a total of 2 million words (AD Men Chinese humanities volume series ), AD Men, China , actual combat case series total12 volume about 10 million words.

资深广告传媒专家。中国广告协会第五届理事会副会长，中国广告协会电视委员会顾问、中国广告协会户外广告分会顾问、北京大学新闻与传播学院客座教授、虎啸奖终审主席以及中央电视台和省级电视台、4A广告公司、广告主营销顾问。

1990年开创中国大陆电视广告和媒介消费研究，是中国大陆媒介监测领域的开创人。具有丰富的媒介和消费研究的行业经验。1991-1999年任AC尼尔森市场研究公司副总经理，1999-2015年任CTR市场研究副总裁。现为浙江百泰信息技术有限公司董事长，深广百泰融媒科技发展有限公司CEO。

Senior advertising media specialist. Vice president of the Fifth Council of China Advertising Association, TV Advertising Association Chinese Advisory Committee, Chinese Advertising Association Branch of outdoor advertising consultant, visiting professor at the Peking University School of Journalism and communication, the tigers award and the chairman of CCTV and provincial TV stations, 4A advertising company, advertising marketing consultant. He created the Chinese mainland TV advertising and media consumption research, he is the pioneer of the China's mainland media monitoring field. He has a rich experience in media and consumer research. He was the deputy general manager of AC Nielsen market research company during 1991-1999. He was the vice president of CTR market research during 1999-2015.

He is the chairman of Zhejiang Bai Tai Information Technology Co. Ltd., the CEO of Shenguang Baitai Media Integration Technology Development Co. Ltd.