Mowen Zhang is the outstanding talent approved by United States Government and authorities released China’s Top 10 Marketing Planner.
Zhang is the adjunct professor of Advertising & Communication College of Anhui University and Tianjin finance University.
Zhang as the full case brand planner serviced Qinghou Zong (Wahaha Group) and Jiaying Xu (Evergrande Group) two terms of Chinese richest person.
He is famous for the strategy “focus strategies, creative ideas, stable positions” all over China.
He reelected as advertising strategy consultant of China Central Television for 6 consecutive years. He was the only Chinese brand-marketing planner who was invited by the New Jersey Mayor’s personal invitation to visit United States for the brand communication.
He is Chinese famous brand-marketing planner who was recommended by the CCTV and China National Advertising Association and so on.
He is an outstanding contributor in branding communication for 30 years. He is the icon for 30 years after the reform and opening of China. He is the Chinese Meritorious character after China’s 60th anniversary of the founding. He was the Top 10 influential man issued by China Advertising Association and got the award of Chinese classical communication transmission characters. Moreover, he got the Chinese Top 100 Annual sales figures and Chinese Top 20 Great Wall advertisement award. Zhang is also the growth consultant of the famous advertising magazine called AD man.
As the full case brand planner he is working for worldwide famous companies like Evergrande Spring, Evergrande Grain & Oil, Chinese beverage giant Wahaha, Chinese Tong ren Tang (which has 400 year old history), Panpan food group (Walnut milk drink and black sugar dried plum), Lingfeng pharmaceutical gynecological medicine Jinji capsules, fashion jewelry Mclon, cold medicine brand Quike, Minsheng pharmaceutical industry group company, Foshan Dezhong pharmaceutical industry limited company.
Access for two consecutive United States listed company AOBO irreplaceable leader award. He was awarded two consecutive terms of irreplaceable leader of American listed company AOBO.
He is the important founder of famous brand Jinji capsules, and got the award of Advertising practice planning case in front of the whole audiences.
Continuous service Wahaha group, had participated in the idea of Wahah Qili, Gewasi, Jihuo, Yiyang kuaixian, Zhihui chaoren, Jinqing, Shuang waiwai, Xin shuangwaiwai. Zhang is the genius of AD creative.
Zhang’s work Yiyang kuaixian, Qi li, Ge wasi, and Xin Shuangwaiwai received the national Brand Innovation Awards.
曾荣获“ 2003 年中国广告业年度十大广告学人”和“北京大学十佳教师”称号。
Professor, Ph. D., Ph. D. Supervisor
Director, Department of advertising, School of Journalism & communication, Peking University; Director, Institute of modern advertising, Peking University; Member of the academic committee of the China Advertising Association; Member of the expert group of the advertisement Committee of the Chinese Entrepreneur Association
He has published a monograph on advertising, New Media and Advertising; he also wrote New Media and Advertising Research, CCTV Advertising Business Strategy and Beijing People's Broadcasting Station Brand Strategy etc.
Has won the " Top ten great advertising people among Chinese advertising industry in 2003 " and "Peking University top 10 teachers" title.
He has served as the judges of the State Administration for Industry and Commerce of the national public service advertising contest; the judges of Guangzhou daily cup national newspaper excellent advertising awards; the judges of Creative unlimited national outdoor and magazine advertising contest; the judges of China Advertising Festival, Beijing international advertising Fair, Times Advertising Awards and other advertising activities.
She has worked as the planning minister in Advertising Department of Tianjin Daily; she is current working as a professor in Tianjin University of Finance Economics; Magazine president and chief editor of AD Men; the Secretary General of the Advertising Council of the China Advertising Association; CCTV Strategic Consultant; chief editor of Advertising Four New ; chief editor of the AD Men & China; chief editor of Actual Combat Newspaper Advertising all Strategy ; deputy director of the China Television Artists Association.
She worked in advertising field since the beginning of 1990, she loves advertising field, she has a deep understanding of the trend of advertising, she has a unique analysis of the advertising network environment, she has a deep discussion and comment on the creative genre and style level. She worked as the judges of "Guangzhou daily cup", the judges of China TV Golden Eagle Advertising Award, the judges of “Beijing daily cup" contest, the judges of Tianjin Daily Group Award", the judges of Tianjin city outstanding advertising works selection, the judges of Tianjin youth proposition contest, the judges of China advertising media planning Association Award, the secretary general of "advertising China case Award", the jury of media project award.
She has planned and organized the implementation of many large-scale activities of the AD Men China; the twenty year celebration of Chinese newspaper industry; media and enterprises participate in the implementation of the ceremony, participate the thirteenth China Advertising Festival, the fourteenth China Advertising Festival media advertising fairs and other activities, she published more than 100 period of the AD Men magazines, also edited the Advertising four new which is one million words ,wrote Manager , Creative, Media, those three volumes of a total of 2 million words (AD Men Chinese humanities volume series ), AD Men, China , actual combat case series total12 volume about 10 million words.
Senior advertising media specialist. Vice president of the Fifth Council of China Advertising Association, TV Advertising Association Chinese Advisory Committee, Chinese Advertising Association Branch of outdoor advertising consultant, visiting professor at the Peking University School of Journalism and communication, the tigers award and the chairman of CCTV and provincial TV stations, 4A advertising company, advertising marketing consultant. He created the Chinese mainland TV advertising and media consumption research, he is the pioneer of the China's mainland media monitoring field. He has a rich experience in media and consumer research. He was the deputy general manager of AC Nielsen market research company during 1991-1999. He was the vice president of CTR market research during 1999-2015.
He is the chairman of Zhejiang Bai Tai Information Technology Co. Ltd., the CEO of Shenguang Baitai Media Integration Technology Development Co. Ltd.