近日，由连续5年蝉联中央电视台广告策略顾问、两任中国首富连续御用的品牌策划人、中国十大营销策划家之一的张默闻先生创办的张默闻中美联合商学院即将开班，备受业界关注。 

随着“互联网+”时代的到来，传统企业受到了更猛烈的冲击，国有企业要改制、民营企业要转型、海外企业要本土化、中国企业则要“走出去”，这一系列变化都意味着市场对企业管理者的需求越来越大、要求越来越高。对此，张默闻中美联合商学院院长张默闻表示：“在全球经济一体化的浪潮中，只有通过整合全球资源，带来国际视野，才能为企业家寻找新的增长路径和决胜战略。张默闻商学院通过对中国、美国资源以及联合国、哈佛大学、密苏里大学等国际顶尖平台的有效整合，开启实践教学新模式。通过案例分享和经验共享，打造实战型企业知识资源体系。最终实现利用中美智慧服务中国，通过品牌实效教育推动中国企业品牌和销量的真正崛起。” 

在国内商学院快速发展的同时，中国的市场现状也提出了又一个亟待解决的难题：如何让商学院与企业更有共同语言？就此问题，张默闻告诉记者：“在商学院成立前夕，我们做了大量的调研工作，学员真正渴求的是能掌握让专业知识落地的路径、方案和工具。张默闻策划集团在服务中国恒大集团、娃哈哈集团、天能集团、通威集团等企业过程中，积累了非常丰富的实战经验。所以张默闻策划的商学院跟别人最不一样的地方就是“超级实战”。我们了解企业的酸甜苦辣，知道企业家所面临的艰难困苦，能解决问题才是王道。企业家听完后马上就知道该怎么做。我们给到的是真正解决问题的方法，而不是放四海而皆准的观点。”张默闻商学院将“实战”排位第一，课程精准，实操性强，授予学员专业知识落地的路径、方案和工具。

据悉，张默闻商学院将于2017年1月8日开启第一期课程。面对急速巨变的全球商业社会，张默闻商学院将立足国内市场、企业发展形势，制定“定制化”的实战教学模式，为企业输送更多能够应对市场变化的管理决策人才。

Recently, ZMW China-US United Business Institutes is founded by Mr. Zhang who won the CCTV advertising strategy consultants for 5 consecutive years, continuous worked as the brand planner for the two teams of Chinese richest man, one of Chinese top 10 marketing planner, the class is opening soon and getting a lot of industry attention.

With the "Internet plus" era come, the traditional enterprises under more assaults, state-owned enterprises want to change system, private enterprises want to change style, overseas enterprises want to localize, Chinese enterprises want to "go out", all those series of changes mean the more and better quality demand of enterprise marketing managers. Regard this, the chairman of ZMW China-US United Business Institutes Mowen Zhang said“In the wave of global economic integration, only through the integration of global resources, bring an international perspective, to find a new growth path and winning strategy for entrepreneurs. We organized our effective teaching philosophy and start the practice teaching mode with the top world international institutes like United Nations, Harvard University, and the University of Missouri. Through share the successful cases and experiences to build our knowledge resource system. Finally achieve the goal “the intelligence of China and America services China”, use the brand combat education to promote the final sales of Chinese enterprise brands.

By the time the national business school develops fast, the current Chinese market is facing a big and difficulty problem as well: how let the business school and enterprises have a common language? Regard this question, Mowen Zhang told the reporters: “before the establishment of the business school, we did a lot of research work, students want to master the path and the tool of the professional knowledge. ZMW planning company has accumulated very rich experience after worked with the Chinese Hengda Group, Wahaha Group, Tianneng group, Tongwei group. So, the most unusual place the business school planned by ZMW planning company is the super combat. We understand the” sour, sweet, bitter and hot “of enterprises, understand the difficulties that entrepreneurs are facing, solve the problem is the most important thing.  Entrepreneurs understand what to do after they listened to our lecture, we give them the methods of how to solve problems instead of the theories. ZMW China-US United Business Institutes put “combat “as the number 1, accurate classes, practical operation, provide the students the landing path of professional knowledge, programs and tools.

As we know, the first course of ZMW China-US United Business Institutes will start on January 8, 2017. With the rapid changes in the global business community, ZMW China-US United Business Institutes will be based on the domestic market, the development situation of enterprises, develop the customized practical teaching mode, transport more management decision-making talents for the enterprise. 

改变是一场未知的冒险 

而我们把冒险变成保险 

2017年1月8日

由张默闻中美联合商学院集团创始人张默闻老师

潜心打造的张默闻商学院第一期将在

中国最美乡村安吉开课啦！

在这里，我们拒绝忽悠

以最实战的案例，最系统的课程，助力企业发展

让你真正的实现

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