2017年1月8日，以“听课2小时 发展快3年”为主题的张默闻中美联合商学院集团第一期课程在联合国人居奖唯一获得县、总书记提出“绿水青山就是金山银山”的“中国最美乡村”浙江安吉正式开课！这个被商界人士期待已久的实战型商学院终于正式启航。集团创始人、院长张默闻作为主讲导师为广大企业家现场答疑解惑、指点迷津。“听课2小时，发展快3年”的商学院核心能力受到了学员的广泛认可。 

此次商学院开课得到了社会各界人士的高度关注与支持。中共安吉县委常委、宣传部长陈旭华，安吉县文广新局局长彭忠心，安吉县风景与旅游管理委员会党委书记、主任管永丰，安吉县文广新局副局长朱清清，广告人文化集团总裁、创意星球董事长、中国广告协会副会长、中国商业企业管理协会市场营销分会副会长穆虹，中国户外主流媒体、中国高铁广告第一品牌、永达传媒董事长周志强，中国家用电器商业协会理事长特别行政助理赵静，齐鲁电视台副台长王勇，珍宝岛药业总裁、企业管理专家方小东，天能集团执行副总裁、天能动力国际集团副总裁、天能动力国际集团营销管理中心主任周建中，山东翔龙集团董事局主席解永军，中山市樱雪集团营销总经理、营销管理专家陈嫊縈，晾霸集团总裁陈凌云，安吉茶产业集团董事长吴剑，久诺集团董事长王志鹏，山东默锐科技有限公司副总裁李云香等嘉宾亲临现场，为张默闻中美联合商学院集团第一期开课助阵。此外，全国各地30多位企业董事长、总裁也慕名前来，期望接受实战性战略思维的培养，从而融会贯通于自身企业，快速有效地实现品牌和销量的双增长。 

此次开课的《品牌崛起超级课程》是张默闻中美联合商学院集团面向广大商界精英诚意推出的第一堂课。它以市场为导向，以“新常态”为大背景，以企业家的所疑所惑为重点和突破口，依托张默闻二十年的实战经验和前瞻性思维，帮助企业家解决包括前期战略定位、中期品牌管理、整合传播以至后期营销执行等一揽子问题，真正让前来听课的企业家能够学有所得，学以致用，真正让企业家实现“听课2小时 发展快3年”的初衷。张默闻中美联合商学院集团第一期课程的成功举行标志着张默闻在助力中华民族品牌“顺势而兴”的道路上取得了又一个跨越式的发展，“超实战、接地气、高效率”的讲课风格更是树立了国内商学教育的新标杆！

商学院第一课落户安吉 张默闻大格局备受关注 

安吉，取《诗经》“安且吉兮”得名，是中国首个生态县，也是电影《卧虎藏龙》的大竹海取景地。绿竹清幽书声琅琅，春和景丽形势正好，安吉凭借其独特的自然、经济环境等优势吸引了张默闻中美联合商学院集团。 

大会伊始，中共安吉县委常委、宣传部长陈旭华代表安吉县委县政府作了热情洋溢的开场辞。陈旭华表示，蓬勃发展的休闲旅游业为安吉经济的发展提供了一个良好的契机，在此基础上，以两山创客小镇为代表的经济平台适时而兴，吸引了大批创业者入驻。张默闻中美联合商学院集团的开办，无疑为在安吉创业的企业家们提供了一个快速积累市场经验，有效提升创业软实力，系统化培养战略思维的可贵机会。对安吉而言，张默闻中美联合商学院集团的入驻，更是搭建起了一个在家门口的商学共赢平台。 

对此，张默闻表示，创办商学院是他一生追求的梦想。从筹备商学院到今日正式开课已经整整三年。学院以“进攻是最好的防守”为院训，以“绝对忠诚”为核心价值，以帮助企业家真正实现“听课2小时 发展快3年”为目标，为中国商界精英提供高价值、实战级的企业整体战略解决方案，并特别设立企业传承高端课程，为中国企业的接班换代提供核心方法。 

广告人文化集团总裁穆虹表示，张默闻作为中国营销策划界的标志人物，服务过众多家喻户晓的品牌，不仅帮助他们囊括国家级多项品牌创意大奖，最重要的是将创意和策略真正落地到实处，帮助他们实现品牌和销量的迅速提升和长足发展。她指出在新市场环境下，企业家的思维要升级，他们需要一个能够实打实传授快速破局经验的商学院，张默闻细心地体会到企业家所需，于是创办了这个以“超实战”、“超实干”著称的商学院，如此便在众多商学院中脱颖而出，成为企业家的首选。她衷心希望张默闻中美联合商学院集团成为一个打造强势民族品牌的高回报型实战学堂。

商学院新标识全球首秀 国际知名企业贺电齐发 

二十年鲜衣怒马，品牌整合营销能力与日俱增。时至今日，张默闻服务客户总资产已经超过10000亿，在积累了金矿般的品牌实战经验的同时，也造就了最具营销投资价值的商学教育平台——张默闻中美联合商学院集团。 

很多人都说张默闻是一个营销怪才，但不知他除了在创意、策划、传播等方面颇有建树外，在设计方面也是独有心得，此次商学院的标识也凝聚了他的心血。在热烈的掌声中，陈旭华、彭忠心、穆虹、周志强、方小东、周建中、周斌与张默闻共同揭开了红幕布，张默闻中美联合商学院集团的标识正式亮相！红、蓝结合的盾牌标识十分鲜艳和震撼，“默闻”二字的拼音缩写“M”和“W”分嵌在盾牌的左上角和右下角，在保持标识视觉结构平衡的同时，还保持了标识自身的辨识度。整个设计简洁明了，一气呵成。在众人惊叹的目光和热烈的掌声中，创始人张默闻正式宣布张默闻中美联合商学院集团第一期开学典礼盛大开幕！这不仅寓意张默闻商学院迎来全球首秀，也意味着民族品牌的商学教育史上迎来了发展的新契机。 

对此喜讯，全球首屈一指的娱乐主题乐园领域老将、美国Landmark娱乐集团，美国东方生物技术有限公司AOBO，中国500强天能集团，樱雪集团，安吉茶产业集团，珍宝岛药业集团，山东翔龙集团，久诺集团等多家国内外知名企业纷纷对张默闻中美联合商学院集团的正式开课表示了热烈祝贺，相信张默闻商学院一定可以给中国企业家带来更加有效的实战营销指导，让他们真正实现“听课2小时 发展快3年”。据了解，部分企业家也悉数来到现场，成为商学院第一期学员。 

张默闻开启品牌第一课 三大主题学员醍醐灌顶 

新锐触角触动中国市场现状，实战平台提供落地精准营销。据记者了解，张默闻为商学院第一期《品牌崛起超级课程》亲自设计了专属课件，内容涵盖区域品牌做大做强、家族企业接班、中国品牌创意等数大板块，三节课程层层递进，充实的内容得到了在场学员的高度认可！ 

在第一课《首富脑门上没刻字——从区域级老板做到国宝级老板的10步》中，他生动剖析了首富身上拥有的、常人无法企及的6大特色，并用真实案例详细解读从区域老板做到国宝级老板的10步，精辟独到的观点辅之实战经验讲解，获得在场学员的频频点头和沉思。面对当前中小企业多属家族制现状，他在《伴君不伴虎——在中国家族企业里成就伟业的绝对秘密》中表示中国家族企业一定要重视国学、重视民族商业情怀，如此方能保证品牌领军地位坚不可摧。而针对家族企业重重危机，他为我们深刻讲解职业经理人应如何玩转家族企业这盘棋，把家族企业所处的局限性分析到极致。这是一个新兴媒体和传统媒体融合发展的时代，任何一种品牌的发声，都需要策略出奇和创意致胜。张默闻在《杀人不见血 创意要诛心——中国品牌如何进行品牌创意打胜仗》课程中则指出，创意到底给谁看很重要，能卖货的广告创意更重要。因为创意的本身就是100%的和对手争夺营销成功的运动，对此，他以自身亲身经历为例，提出能卖货的广告创意10条经验。犀利见解叩响时代脉搏，热点频发击中学员心声。张氏的独门利器让现场每位学员如醍醐灌顶，拍手称赞。

实战接地气成最大亮点 含金量爆棚学员狂点赞 

一堂课的成功与否除了讲师的自身能力和课件的含金量外，另一个标准就是学员的收获值。学员的切身感受才是张默闻中美联合商学院集团课程奏效与否的检验标准。为了让导师能够迅速调整课程的节奏和内容，学员能够更快速表达自身的想法，在每堂品牌实战课程结束之后，都有一次长达半个小时的学员现场分享互动时间，不少学员踊跃发言，各抒己见，现场气氛非常热烈。 

2016年张默闻策划集团全案合作客户，天能集团执行副总裁、天能动力国际集团副总裁、天能动力国际集团营销管理中心主任周建中在课堂上作了精彩分享，他表示：“与张老师的合作不是一个偶然，而是一个必然结果。在张默闻老师之前，天能集团接触了数十位所谓‘策划大师’，没有一位满意。但是张默闻老师的“稳准狠”加上务实的工作作风得到了天能集团的高度认可，去年集团业绩再创新高。所以，我们对张默闻老师的商学院已经期盼已久，张老师的才气加上安吉的灵气一定能够帮助更多的企业家，让他们的品牌响彻神州大地、誉满全球。今天听课2小时，不是发展快3年，而是发展快6年！” 

作为安吉白茶的后起之秀，安吉茶产业集团董事长吴剑坦言极白氨基酸安吉白茶就是在张默闻老师的帮助下从“零”一步步起来的，通过张老师从企业战略、企业文化、品牌定位、命名创意、视觉设计、渠道规划、传播推广等全方位品牌化运作，创造性地提出了“氨基酸白茶”这一新品类，将安吉白茶的品类进行了一个极大的提升，不仅告诉消费者安吉白茶存在的优势，更是明确指出了整个品类的发展方向。他感谢张默闻老师对于极白的贡献，直言极白品牌缔造者非张老师莫属！他最后表示，非常认可张默闻老师在课上的诸多观点，准备回去系统消化后实践于极白品牌，相信极白的品牌会越做越好。

无论是来自于国内外各界营销精英的现身说法，还是现场学员给予的积极性评价，所有的事实和口碑都证明，张默闻中美联合商学院集团已成为一个闪闪发亮的重实战教营销的超一流品牌教育平台。第一期课程的顺利召开，预示着商学院真正扛起了“高效、实战”这面大旗。相信在2017年，以“听课2小时 发展快3年”著称的张默闻中美联合商学院集团定能培养出更多具有国际视野、运筹帷幄的商业领军人物，从而树立商学教育行业新标杆，引领国内商学教育行业新气象。

The Grand opening of ZMW China-US United Business Institutes

ZMW’s Combat Teaching Course are welcomed

January 8, 2017, ZMW China-US United Business Institutes held the first course the theme “lecture 2 hours, develop 3 years faster” in the beautiful Anji where is the only County got the UN Habitat award.  We held the class at the “China prettiest village Anji “where General secretary proposed that “Beautiful scenery is the gold and silver mines”! The long-awaited business school has finally officially set sail. Group founder, President Mowen Zhang as the main supervisor answered the questions for entrepreneurs.” Lecture two hours, develop three-year faster” the ability of the core concept of the business school was fully recognized by students.

The business school class has got high attention from all life and social supports. The CPC Anji County Committee, propaganda minister Xuhua Chen; director of the Anji County media Bureau Zhongxin Peng;Anji County scenic and Tourism Management Committee Party Secretary, director Yongfeng Guan; Deputy Director of the Anji County Bureau Zhu Qingqing; President of the advertising culture group, Vice chairman of the creative star, President of Chinese Advertising Association, Vice President of business enterprise management association China Marketing Branch Hong Mu; China outside the mainstream media, the first brand of China high-speed AD, Yongda media Chairman Zhiqiang Zhou; China home appliances business association, Special Administrative Assistant Jing Zhao; vice president of QiLu TV Yong Wang; President of Zhenbao Island pharmaceutical, management expert Xiaodong Fang; executive vice president of Tianneng Group, vice president of Tianneng Power International Group, Tianneng Power International Group Marketing Management Center Director Jianzhong Zhou; Shandong Xianglong group chairman of the board of directors Yongjun Jie; Zhongshan city Yingxue Group general manager of marketing and management expert Yingsu Chen; Liangba group president Lingyun Chen; Anji tea industry group chairman Jian Wu; Jiunuo Group Chairman Zhipeng Wang; Shandong Morui Technology Co., Ltd. vice president Yunxiang Li and other guests come to this event for the opening of the first business course of ZMW China-US United Business Institutes. Moreover, more than 30 enterprises chairman and the president have also attracted to this class, in order to get the practical strategic thinking training and use the class to their own enterprises, achieve the double growth of brand and sales.

This is ZMW China-US United Business Institutes recommend to the majority of the business elite’s first class named < rise of super brand course>. It is introducing to the market as the guidance, to the "new normal" as the background, focus on the doubt and confuse by the entrepreneurs. The class bases on Mowen Zhang twenty years of practical experience and forward-looking thinking, main to help the entrepreneurs solve the problems including pre-medium-term strategic positioning, brand management, integrated communication and marketing executive package. A lecture for entrepreneurs to learn, which allows the enterprises achieve 2 hours of lectures for nearly 3 years the development of the mind. The first course of the ZMW China-US United Business Institutes was successfully held means Mowen Zhang helped the Chinese national brand based on the path to achieving a great leap forward development. Super combat, down to earth, high-efficiency teaching style is setting a new benchmark for the domestic business education!

The first class was in Anji

Mowen Zhang’s big pattern was concerned

Anji, from the <Book of Songs>, the name means safety is auspicious, Anji is Chinese first ecological county, and the movie <Crouching Tiger Hidden Dragon>took place here. Beautiful scenery, the unique natural advantages and the economic environment attracted ZMW China-US United Business Institutes.

At the beginning of the class the CPC Anji County Committee, propaganda minister Xuhua Chen represented the county government of Anji made the opening speech. Xuhua Chen said, the vigorous development of the leisure tourism industry provides a good opportunity for the economic development of Anji. Based on two hills dream town as the representative of the economic platform, which attracted many entrepreneurs come. The operation of ZMW China-US United Business Institutes is great opportunities to provide a rapid accumulation of market experience, effectively enhance the entrepreneurial soft power, systematic training and valuable strategic thinking for the Anji venture entrepreneurs. For Anji, ZMW China-US United Business Institutes settled as a home business win-win platform.

Regard this, Mowen Zhang said to operate a business school is his dream which he wants to pursuit entire his life. From the preparatory school to officially commenced has been a full three years. The school motto is “attack is the best defense “and the core value is “absolute loyalty”, to help entrepreneurs realize" lecture 2 hours develop 3 years faster "as the goal. To provide high value for the Chinese business elite, the actual level of enterprise overall strategy solutions, and set up a special course for the succession of high-end business succession. To provide the core method of Chinese succession replacement business.

AD Men group president Hong Mu said, Mowen Zhang as the icon character who serviced a lot of well-known brands, she not only helped them got a lot of national brand Creative Award, but the most important thing is to help them to achieve rapid promotion and brand sales development. She pointed out that in the new market environment, the entrepreneurs need the upgrade of their mind, they need a real business school where can teach them the actual experience about the business. Mowen Zhang carefully noticed that what the enterprises needed, that’s why he operated the business school famous for “super combat “, “super-hard work”, which is the outstanding business school among all the others, became the one entrepreneurs first pick. she sincerely hopes that ZMW China-US United Business Institutes become a school build a strong national brand and high return real school.  

The new logo of Business School

International well-known enterprises sending congratulatory telegram

Mowen Zhang was working in high and vigorous spirits for twenty years, brand integrated and marketing capabilities growing each day. Till now, the customer service total assets overn10000 billion; at the same time he accumulated gold like brand experience, also created the most marketing investment value platform- ZMW China-US United Business Institutes.

A lot of people said that Mowen Zhang is a marketing genius, but I did not know that except the great achievements he made in the creative, planning, communication, he also has his unique experience on design, the school logo embodies his efforts. In the warm applause, Chen Xuhua, Peng Zhongxin, Mu Hong, Zhou Zhiqiang, Fang Xiaodong, Zhou Jianzhong Zhou Bin, Zhang Mowen jointly opened a red curtain, ZMW China-US United Business Institutes logo officially unveiled! Very bright red and blue color combined Shield logo with “M” and “W” located in the upper left and lower right which is the initials for Mowen. This logo maintaining the visual identity structure balance at the same time keeping mark their identification. The whole design is simple and clear. Under the breathtaking sights and warm applause, the founder Mowen Zhang officially announced the first course of ZMW China-US United Business Institutes officially grand opened. This does not only mean the first global show for ZMW China-US United Business Institutes, buts also mean the new development opportunity of the national business brand education.

For this news, the world's leading entertainment theme parks veteran-Landmark entertainment group, American Oriental Bioengineering Inc AOBO, Chinese Top 500 Tianneng group, Yingxue group, Anji Tea Industry Group, Zhengbao Island Pharmaceutical Group, Shandong Xianglong group, Jiunuo group and other national and international famous enterprises expressed warm congratulations to ZMW China-US United Business Institutes, we believe that ZMW China-US United Business Institutes will be able to give Chinese entrepreneurs more effective marketing guidance, let them truly realized “ lecture 2 hours, develop 3 years faster”. As we know some of the entrepreneurs also came to the class and became the first-course students of the business school.

Mowen Zhang is starting the first brand class

The students of the three major subjects are sobering

New antenna touches Chinese market situation, combat platform to provide the accurate landing marketing. According to the reporter, Mowen Zhang designed the special class of the first course<super brand rising curriculum>, which coving the regional brand bigger and stronger, family business succession, Chinses brand creative those three plates, those three classes are progress one after the other, the rich content has been highly recognized by the students here. 

 In lesson one<There are no letters on the forehead of the richest man the 10 steps from the regional level boss to the national level boss>, he vividly analyzes the 6 characteristics of the richest man which ordinary people do not have, and use the real case detailed interpretation the 10 steps from the regional boss to the national boss. The penetrating view and the actual combat experience got agreed and meditated by the presence students. The current situation of the small and medium-sized enterprises is a family system business, he pointed out that Chinese family enterprise must attach important Ancient Chinese Literature,  attach importance to the national commercial feelings, so as to guarantee the brand leader indestructible in his book< to be in the king's company is tantamount to living with a tiger- The absolute secret of success in Chinese family business>. While, facing the crisis of family enterprise, he deeply explained how profound occupation managers deal with the family business, he analyzed the limitations of the family business deeply. This is an integration of the development of new media and traditional media era, any kind of the brand strategy and creative need outstanding idea. Mowen Zhang pointed out that the person we show our ideas to is important, the sale of advertainment ideas are more important in his book< no blood when you kill, creative needs from the heart -Chinese brand how to win the brand creative battle>. Because creative itself is an activity that 100% complete the marketing success with the opponent, so, he uses his own experience, bringing up 10 creative experience which can sell products. He pointed out the important very sharp and which is the most important for the students. Teacher Zhang’s secret teaching skills made all the students clap hands.

Real combat is the biggest bring spot

students like this valuable class

A class is a success or not depends on the teacher’s own ability and the courseware, the other standard is the harvest values of the students. Students’ personal experience is the inspection standard of the successful of the ZMW China-US United Business Institutes. In order to let the teacher can quickly adjust the rhythm and content of courses, students can express their ideas after each class. During this thirty minutes discuss section a lot of students eager to speak, express their own ideas, the atmosphere is very good.

In 2016, Zhang Mowen Planning Company whole case client who is the executive vice president of Tianneng Group, vice president of Tianneng international dynamic forces, Tianneng dynamic intentional group marketing manager center director Jianzhong Zhou, he did a wonderful speech in the class. He said:” It was not an accident cooperate with Teacher Zhang, Tianneng group did not find a satisfied planner after contact dozens of so-called “planning master”. But Teacher Zhang’s “fast, accurate, firm” and his working style got high recognize by Tianneng group, we got a new high-performance last year.  So, we have been looking forward to attending this business class, Zhang’s talent plus Anji’s aura will help more entrepreneurs famous national and worldwide. Lecture 2 hours today, not develop 3 years faster, develop 6 years faster instead. 

As the bright younger generation of Anji white tea, Anji Tea industry group Chairman Jian Wu said Jibai Amino acid white tea was created by Teacher Zhang from the very beginning, through the corporate strategy, corporate culture, brand positioning, naming creativity, visual design, channel planning full range of brand communication and promotion the operation, creatively put forward the "white tea amino acid" which is a new category, the Anji white tea category was a great improvement, not only tell consumers of Anji white tea has advantages, it is clear that the development direction of the entire category. He thanked the contribution that Teacher Zhang did to Jibai, Teacher Zhang is the Jibai brand founder. He finally said that very recognized many Teacher Zhang’s points, he will digest the knowledge and apply to his Jibai brand, he believes Jibai will do better.

No matter the opinions from the domestic or the international marketing elite, or the enthusiasm evaluation of the students in the present, all the facts and words prove that ZMW China-US United Business Institutes already became a shining super education brand platform which focuses on the actual market teaching. The successful of the first course indicated that the business school actual carry the "efficient, practical" this banner. I believe that in 2017, ZMW China-US United Business Institutes which is famous for “lecture 2 hours and develop 3 years faster” will train more international vision’s business leader in order to establish a new benchmark for the business education industry, and lead the new domestic meteorological business education industry.