ZMW CHINA-US
UNITED BUSINESS INSTITUTES
张默闻中美联合商学院集团
中美智慧·服务中国
【快克药业】
快克药业创建于2002年,以经营和批发中西药制剂、原料药为主。目前,快克每年单品销量已突破7亿,成功晋级民族品牌感冒药前三甲。
感受应该是有很多,但不可能一下子表达出来。我跟张老师也是在企业发展遇到瓶颈的时候才有的接触,看到了他的很中国化的品牌认知之后,去主动找到张老师的。因为在中国有一种很大的倾向,什么都喜欢用外国人来解释中国发展遇到的问题,许多的理论著作,你去看很多都是一些洋文章,一些外来的理论,对中国的实际往往说的很不到位,没有很实际的指导意义。但是张老师的文章一看就吸引了我,品牌是品,品牌是牌,他从品和牌两个角度来认识品牌。那对于中国来说,最缺少的就是品牌。
最近看的中央电视台关于记住乡愁的一篇文章,说的是有一个小镇,开始走向市场经济的时候,大家也都是同质化,低价竞争,红海战略,但是他们通过协商,协调,通过民间的力量,就把这个问题给克服了,就是商家坐在一起互相商量怎么避免这种无谓的竞争。你做儿童品牌,我做妇女品牌,你做成人品牌,这样一分工之后,大家进货的时候就会有侧重,有重点,而不会雷同,这就很好的避免了低价竞争。
所以品牌的打造对中国的发展来说太重要,中国现在之所以会遇到这样的发展瓶颈,就是因为中国缺少这种人人都抢着想买的高品质的产品的情况。只有把中国的品牌打造出来,不是一个两个,而是千百万个,一个国家才可能富强。张老师就是专门在品牌实战上指导我们中国企业的一个行家能手,而且他很善于把这个品牌打造落到实处,这个很实用很实在。
张老师的雄心壮志实在让人佩服。就像穆老师说的他没有什么出处,没有什么背景出来的一个人,能够敢于往这么大的方向来奋斗,这么高的理想来争取,让人确实很佩服。祝愿他成功,相信他能够成功。
但凡来听张默闻中美联合商学院课的人,一定听课2小时,发展快3年,这不是虚的,会有很实在的效果。
国内知名感冒药品牌、快克药业创始人之一——何天立
【北京普瑞博思投资有限公司】
北京普瑞博思投资有限公司是北京高新技术企业,其以投资为核心,以实业为基础,打造金融平台,经营区域以京津沪为中心辐射全国。
今天听张老师的课,感受比较深。第一个方面就是他比较激情,前瞻性比较强,他的一些思路简直是个鬼才,在这个行业中也确实是能称得上首屈一指的大师。他的一些定位给企业带来的一些前瞻性思路,今天听了他讲的课很受益,接下来我们可能也有很好的合作,给我们非常大的信心。
今天收获比较大的就是,从我们的组织定位到战略目标,到我们从抓人的角度上,我们都会系统地去考虑,下一步和张老师整体交流。听了这个课,对我们企业真是像他说的,听课2小时,发展快3年,我们感觉就是少走了很多弯路。在原计划5年上市的工作当中,我们感觉到真的是用2-3年时间就能解决这个问题。非常感谢。
张默闻中美联合商学院集团,听课2小时,发展快3年。
北京普瑞博思投资有限公司董事长——郭鸿旭
【山东朗进通信有限公司】
山东朗进通信有限公司主营通讯产品加工、通信产品设计等。公司秉承“顾客第一 勇攀高峰”的经营理念,坚持诚实守信的原则为广大客户提供优质的服务。
感受印象很深刻。张默闻策划集团的策略准、创意狠、地位稳这三条给我印象特别深刻,说明张默闻策划集团在中国的策划界尤其在全案策划方面已经独占鳌头,成为一支站在引领市场巅峰的一家策划公司,这是给我的一个很深的印象。
这课干货讲得满满,尤其讲的从区域品牌走向全国品牌的十步,确实讲的好,而且讲了很多一般课堂里面听不到的,这个东西就很要命了。很多时候我们就是要学那些不为人知的地下功夫才能真正获得功夫,这是我很深的印象。真心祝福张默闻中美联合商学院越办越好,成为独树一帜的商学院品牌。
张默闻中美联合商学院,听课2小时,发展快3年,祝贺。
山东朗进通信有限公司董事长——李荣福
【山东默锐科技有限公司】
山东默锐科技有限公司是国家级高新技术企业,是卤水产业战略联盟国家试点联盟的发起者与理事长单位。目前年产能12万吨,产品热销全球。
首先我谈一下我个人的一点感受,实际上张院长的课件都是一些干货,这是第一个;再一个就是非常的接地气,都是从实践中来;还有就是他谈了好多学院派不敢提不敢想的观点,这也是我们之前在其他商学院接触不到的。之前跟张老师也接触了一段时间,他对待工作要求都非常的高,对事情一定要做到极致,是一个追求完美的人,他就像他的名字一样,默闻——就是默默地去追求一个低调的做人之道,但是做事情,只要一出手就满打天下、妇孺皆知,这是他广告策划的一个效果跟成绩,也得到了大家的认可。
非常感谢张院长给我这个机会,让我成为商学院第一期的学员,这也是我感到非常荣幸的一点。同时祝愿张院长今后商学院以及策划公司还有个人事业大丰收。
张默闻中美联合商学院,听课2小时,发展快3年。
山东默锐科技有限公司副总裁——李云香
【浙江鸿济医药有限公司】
浙江鸿济医药有限公司主营药品,目前正朝着医疗设备、器械、医疗机构等方向发展,现有业务量已达10亿,公司力争成为国内医药批发行业的领军者。
听课的感受是非常的心潮澎湃,因为我昨天晚上睡觉的时候已经凌晨2点多,接近3点钟了。按照平时的状态,肯定一天至少要两睡。但是进入了默闻老师的讲座之后,一直精神饱满,不知道这种劲儿是哪里来的,就是默闻老师的讲座太精彩,太准。对企业,特别是对一个中小型企业来讲,他就像一个老中医,把你的病脉把握的非常准,非常的到位,句句谈到你的心坎里。所以,作为一个商业公司、作为一个药品的商业公司,作为一个一年也做4、5个亿的商业公司、作为一个区域的公司想发展到全国的商业公司,也碰撞到发展的瓶颈,所以今天默闻老师的讲座真的是把我心里一直困扰的一些问题都讲出来,而且也开了几剂良方,让我心里豁然开朗。
珍宝岛药业集团方小东总裁,也是我的好兄弟,因为这堂课也是他邀请我过来听的。今天中午午休的时候,跟方小东兄弟走在一起,一直按捺不住心头的心潮澎湃,探讨我的企业如何来改。这个方小东兄弟也讲了,不是先改企业,要先改你本人,改本人的思维、格局,所以他的话完全跟默闻老师要讲的相吻合。下午默闻老师又讲到这些东西,所以我体会非常的深刻,也非常感谢张默闻中美联合商学院给了我这次机会,非常感谢默闻老师给我开了几剂良方。
我感觉默闻老师他是一个实干家,为什么?有的老师跟你讲课,跟你讲的一些道理,一些案例,但是默闻老师讲的是什么,你企业问题出在哪里,他就好像置身于你的企业一样,可以把你的企业的问题直接、把握得很准的点给你指出来,所以这个让我感受非常的激动。作为对企业文化和企业品牌,他给你指了一个很明确的方向,可以说让你的企业有起死回生和少走很大弯路的效果,这是我很真实的体会。
我想张默闻中美联合商学院有默闻老师这样一个踏实、睿智,非常追求完美,非常负责任的态度,发展必然的。衷心地祝愿张默闻中美联合商学院蓬勃发展,大展宏图,感谢。
张默闻中美联合商学院,听课2小时,发展快3年。
浙江鸿济医药有限公司董事长——王震
【Quike medicine】
Quike pharmaceutical was founded in 2002, with western medicine management and wholesale agents, raw materials mainly. At present, Quike every single product sales have exceeded 700 million, the successful promotion of cold medicine national brand in the top three.
I feel a lot form the class, bit I could not express all of that in a sudden. I met Teacher Zhang in the enterprise development bottleneck, after I saw the understand of the Chinese brand I went to find him. There is a fact in China, a lot people like to ask the foreigners to explain the problems of development. We can find a lot theories are in foreign languages and theories, which are not explain the Chinese situation very accurate, there is no practical significance guidance. But Teacher Zhang’s articles attracted me, brand is the product, brand is the name, Teacher Zhang know brand form this two aspects. Chinese market lack of Brand the most.
A recent CCTV article about remember nostalgia, which talks about a small town start its market economy, they did low price competition, the red sea strategy, but they through consultation and coordination, through the civil power, they all set together communicated to avoid the unnecessary competition in order to solved the problem. They put different people in different fields, some do kids brands, some do women brands, some do adult brands, after the division of labor, when they purchase they can focus on their side, avoid the same, in order to avoid the price competition.
So, the brand is very important for the development of China, Chinese now is experiencing bottlenecks in the development because of the lack of Chinese people trying to buy high-quality products. Only when we build the Chinese Brand, not only one or two, but millions, a country can be prosperous. Teacher Zhang is specialized in brand combat lead us to become a Chinese enterprise expert, and he is very good at building brand, which is very useful.
I really admire Teacher Zhang. Just like Teacher Mu said he do not have any background, but he has a big dream and fight for it, let people really admire. Wish him success and believe he will succeed.
Everyone who come to listen to the ZMW China-US United Business Institutes’ lecture will did great in his business, which is true, lecture 2 hours, develop 3 years faster.
Domestic well-known brand of cold medicine, one of the founders of pharmaceutical- Tianli He
【Beijing puruibosi Investment Co Ltd】
Beijing puruibosi Investment Co., Ltd is a high-tech enterprise of Beijing, with its investment as the core, based on the industry, build a financial platform, business areas to Tianjin and Shanghai as the center of the radiation.
I have a deep feeling after Teacher Zhang’s lecture. First aspect is his passion, he has the strong ability in forward-looking, he is a genius in this field. Some of his idea gives the enterprise a forward-looking idea, it is very useful for my business and give me much more confidence in the future cooperate.
The biggest harvest is that we learned how to locate the target form our organization, we will systematically to consider the next step and communicate the whole case with Teacher Zhang. Listened to his class, our business is really like what he said, 2 hours of lectures, the development faster of nearly 3 years. In the original we planned to listed in 5 years, we feel we only need 2-3 years be listed. Thank you very much.
【Chairman of Beijing puruibosi Investment Co Ltd-Hongxu Guo 】
【Shandong Lang Jin Communication Co., Ltd.】
Shandong long jin Communication Co. Ltd. main do communication develop, communication products design. Companies adhering to the "customer first and be bold in scaling heights " business philosophy, adhere to the principle of honesty and trustworthiness for our customers to provide quality services.
I feel very impressive. Mowen Zhang planning group’s three mottos strategy accurate, creative firm, stage stable give me a deep impression, this means Mowen Zhang Planning group is the champion in planning field. It is the leading marketing planning company. This is a very accurate talking about how to from a regional brand to the national ten brand, only need 10 steps. It is a great speech, a lot of the knowledge he talked we could not hear from the ordinary classroom. Sometimes we need to learn the stuff that someone worked hard for it, which is very deep impression. Sincerely wish ZMW China-US United Business Institutes get better and become the leading Brand of Chinese business school.
ZMW China-US United Business Institutes, lecture 2 hours, develop 3 hours faster.
Chairman of Shandong Telecommunications Co., Ltd. Rongfu Li
【Shandong Mo Rui Technology Co., Ltd.】
Shandong morui Technology Co., Ltd is a national high-tech enterprise, is the unit of initiator and director of brine industry strategic alliance national pilot Union. The current annual production capacity of 120 thousand tons, product sales all over the world.
First of all, I want to talk about my personal feeling a little bit, president Zhang’s lecture is very related to the fact, this is the first point; another point he is very down to the earth, his ideas are all from the practice; and he talked about a lot ideas that other school not dare to mention, which is we cannot learn from other school. I know Teacher Zhang for a period already, his requirement of work is very high, he is a man pursuit finish the job the best and his personality is like his name Mowen, which means work hard but low-key. If he appears, everybody knows him, this is his result of the advertise planning industry, he ability of work has been recognized by everyone.
Thank you very much for give me this opportunity to attend this class, let me become the first course student of the business school, which is what I am very honored. At the same time, I wish ZMW China-US United Business Institutes and Teacher Zhang’s personal business have a bumper harvest.
ZMW China-US United Business Institutes, lecture 2 hours, develop 3 years faster.
Vice president of Shandong science and Technology Co., Ltd. -Yunxiang Li
【Zhejiang Medicine Co., Ltd.】
Zhejiang Hong Ji Pharmaceutical Co., Ltd. the main drugs, is currently moving toward medical equipment, equipment, medical institutions, etc., the existing business volume has reached 1 billion, the company strive to become the leader in the domestic pharmaceutical wholesale industry.
I feel very excited when I was listening to the lecture, because I did not sleep till the next day 2 am in the morning, almost 3 am. Per the usual schedule, I will sleep at least 2 times. But after I enter Teacher Zhang’s lecture, I was full of energy, I did not know where all my energy come from, because his class is too excited and accurate. For enterprises, especially for a small and medium-sized enterprise, he is like an old Chinese medicine doctor, he pulses very accurate, and can find all your problems. So, as a business company, as a drug commercial company, also a company do 4 to 5 million commercial profits one year, as a regional business company which developed into the national, also hit the bottleneck of the development, Teacher Zhang’s lecture brought out all the problems I was confused so long, and he also gave me a good medicine, let me feel much better.
Zhenbao Island Pharmaceutical Group Chairman Xiaodong Fang, he is my good brother, because he invited me to listen to this lecture. During the lunch break we were talking about how to change our enterprises, we were both very excited. Brother Fang said, we need change ourselves instead of changing the enterprises, change the personal thinking, pattern, his words are completely the same as Teacher Zhang’s. Teacher Zhang mentioned the same concepts again, I experienced very much, and thanks very much for give me this opportunity to come attend this class, and thank you so much for gave me those advices.
I feel Teacher Zhang is a doer, why? Some teachers will tell you some truth, tell you some number of the cases, but Teacher Zhang is talking about the problems of the business, he can put himself into the business, he can point out your company’s problems directly and accurate, which makes me excited. As the enterprise culture and the enterprise brand, he pointed out a very clear direction, which can save the company and save the company’s time.
I think ZMW China-US United Business Institutes has a teacher like Zhang, the school will develop, because he is a teacher with wise, very practical, pursuit perfect and very responsible characteristics. I sincerely wish ZMW China-US United Business Institutes vigorous development, realize the ambition, Thanks.
ZMW China-US United Business Institutes, lecture 2 hours, develop 3 years faster.
Chairman of Zhejiang Hong Ji Pharmaceutical Co. Ltd.-Zheng Wang
改变是一场未知的冒险
而我们把冒险变成保险
在这里,我们拒绝忽悠
以最实战的案例,最系统的课程,助力企业发展
让你真正的实现
听课两小时 发展快三年
想要深度了解《品牌崛起超级课程》、《品牌营销私董会》、《张默闻走进企业》等信息,
请搜索班主任个人微信号:zmwmba。
报名热线:0571-86437412
© 2016 张默闻中美联合商学院集团学院地址:浙江省杭州市滨江区滨和路998号中赢国际1301/1302/1303浙ICP备2023015648号-1