【本期核心观点】

羡慕董明珠、王健林和马云么？

第一品牌稳坐江山你不服咋办？

打造百年品牌很难吗？

 

过去的2016

投资打鸡血，就业打点滴，制造业喘气，房地产翻天

传统行业赤地千里，新兴产业表面歌舞太平

经济形势的不确定让中国品牌备受挑战

 

商场如战场

就算是稳居多年的第一品牌每天也活得心惊胆颤

后起之秀群起而攻之，不断挑战老大的权威

因为进攻是最好的防守

 

我们谈论马云的次数超过阿里巴巴，王健林的话题必定多于万达

没有一流的老板，哪来一流的企业？

所以，老板必须变成企业的明星

 

没有谁生下来就会走路

也没有哪个品牌一开始就闻名世界

而你现在需要做的，只是报名参加张默闻中美联合商学院

2017，充好电，再出发

 

 

改变是一场未知的冒险

而我们把冒险变成保险

2017年4月15日

由张默闻中美联合商学院集团创始人

张默闻老师潜心打造的

《张默闻品牌公开课》震撼开讲

在这里，我们拒绝忽悠，以最实战的案例，

最系统的课程，助力企业发展

让你真正实现：

听课两小时，发展快三年

 

为什么要带领核心团队加入张默闻中美联合商学院？

一堂下课就能干的营销实战课程

一堂由服务过两届中国首富的策划人亲自培训，融合了一般商学院难以企及的优质资源，让你真正感受到什么叫“相见恨晚”的实战式企业深造课程。

一堂整合哈佛大学、密苏里大学等国际顶尖平台，开启实践教学新模式，打造全球化、系统化的专业定制私密教程，真正让品牌和销量同步增长的金牌课程。

 

张默闻中美联合商学院五大特色 

1.中美理论引导，突破桎梏打开学员企业领袖式思维空间

2.院长亲自布道，优质导师进行实战全案360度剖析解密

3.拒绝纸上谈兵，接轨国际化理念深度访问中美超级企业

4.营销一秒见效，实战性经验全方位解决企业的燃眉之急

5.干货满载而归，让您真正掌握业绩成倍增长的营销法门

 

中国最实战的商学教育课程【张默闻品牌公开课】

【讲实战】实战排位第一，课程精准，实操性强，授予学员专业知识落地的路径、方案和工具。

【国际化】中美双向思维体系优化，重构学员思维模式，激发学员制定超前创新性的竞争战略。

【有内容】实战派、商派、学院派三派导师构建商学院集团超强导师阵容，课程内容全面系统。

 

为什么中国两任首富都要找张默闻？ 

因为找到张默闻就找到了闻名世界的创意方法和无法沉默的品牌创意主张

所以

中国恒大集团

娃哈哈集团

通威集团

天能集团

精工控股集团

盼盼集团……

这些千亿、百亿企业都选择了张默闻

 

张默闻  中国百亿品牌操盘手

美国政府批准的杰出人才，中国十大营销策划家位于榜首

品牌传播30年杰出贡献人物、改革开放30年中国策划标志人物，建国60年中国策划功勋人物

中国广告协会颁发的中国广告影响力十大风云人物，中国经典传播大奖传播人物，中国100位年度营销人物

中国广告长城奖中国20人，中国广告杂志著名品牌《广告人》杂志成长顾问

 

连续5年蝉联中国中央电视台广告策略顾问

是服务娃哈哈集团、中国恒大集团两任中国首富的全案品牌策划人

所创立的张默闻策划集团在中美企业峰会上被美国市长授予中国排名第二的策划公司全球荣誉

运用"策略准、创意狠、地位稳"的核心主张服务世界500强和中国500强，战绩卓越

张默闻服务领域横跨食品、饮料、药品、保健品、珠宝、丝绸、家电、新能源、装修建材、环保、农资、房地产、日化、传媒等多个行业。

 

他是中国广告界、策划界、营销界、企业界最有争议的创意人物和里程碑式的品牌英雄

拥有从战略制定、战术执行、品牌制造、创意执行、文化孵化、媒体传播、

营销管理的国际化全管理链、全执行链的运营经验，具备和全球企业家对话的高度和市场执行的敏锐度。

 

【学员评价】

 

2017年1月8日，张默闻中美联合商学院集团盛大开课，你没有看错，这些政府要员、董事长和企业高管都见证了张默闻商学院的魅力。

 

“张老师的实战课程对政府工作很有借鉴意义。”

中共安吉县委常委、宣传部长  陈旭华

作为“绿水青山就是金山银山”重要思想的发祥地，安吉县委县政府正努力打造美丽中国的“安吉样本”，为美丽中国建设提供“安吉方案”。

 

“张默闻有实战、有格局、有胸怀，商学院必能舞动全中国。”

中国户外主流媒体、中国高铁广告第一品牌、永达传媒董事长  周志强

永达传媒，中国领先的户外媒体综合服务商，实现了布局高速、高铁、城市、景区的全国性大户外媒体网络。

 

“张老师给我们真正上了一堂实战课，非常有用，受益匪浅。”

中国家用电器商业协会理事长特别行政助理  赵静

中国家用电器商业协会是由中国境内从事家用电器商品生产和流通的企业以及相关业务的团体和个人自愿组成的、具有法人资格的全国性的社会团体组织。

 

 “作为媒体代表，我希望我的客户尽快加入张老师的商学院。”

齐鲁电视台副台长  王勇

齐鲁电视台开播于1995年，拥有超过1亿的庞大受众群体。其收视率、广告创收等位居全国省级地面频道首位，成为全国地面频道的“TV地标”。

 

“张默闻商学院的魅力就在于它采取了实战的教学方法。”

珍宝岛药业总裁、企业管理专家  方小东

珍宝岛药业是生产高端中药制剂产品的现代化制药上市企业。

 

“比起其他商学院夸夸而谈，张老师的实战教学更有实效。”

天能集团执行副总裁、天能动力国际集团副总裁、天能动力国际集团营销管理中心主任  周建中

天能集团是中国500强上市企业，是全球高端耐用电池的创领者。

 

“比起其他商学院夸夸而谈，张老师的实战教学更有实效。”

安吉茶产业集团董事长  吴剑

安吉茶产业集团旗下极白氨基酸安吉白茶通过张默闻的精心打造，品牌从无到有，创造近二十年中国茶企奇迹。

 

“张老师的课很务实很真实，确实回去就可以马上用了。”

樱雪集团营销总经理  陈嫊縈

樱雪集团是掌握厨卫电器核心科技的企业。通过与张默闻的战略合作，已成功进军中国厨卫电器一线品牌。

 

“张老师的课很干，干货，听了之后不想走。”

晾霸集团总裁  陈凌云

晾霸集团是中国高端智能晾衣机的代表品牌。2017年，晾霸携手张默闻策划集团更是坚定了其发展信心，力争全年销售额翻一翻。

 

“张老师不同于一般的导师，他的创意、思维、战略非常落地。”

久诺集团董事长  王志鹏

久诺集团是国内唯一一家专业聚焦于建筑外饰面装饰系统，集研发、生产、销售、设计、施工为一体的行业龙头企业。 

 

 

【《张默闻品牌公开课》杭州站课程介绍】

第一课：《中国董事长顶层设计秘籍》

中国董事长是全球最累的董事长

他们是骑在马背上的英雄，不仅征战沙场还要征服自己

张默闻中美联合商学院集团院长张默闻

全案服务中国恒大集团，全案服务娃哈哈集团，全案服务中国天能集团

用10000亿品牌价值的经验第一次公开传授中国董事长顶层设计之道

让中国董事长跨越性掌握企业管理奥秘

这一课，只为中国董事长盛大开讲

 

第二课：《弯道超车成就第一品牌》

第一品牌离我们其实不远，只有销量的距离

第一品牌其实和我们的差距不大，只有管理的差距

但是别人就是第一品牌，你心里不服，但不知道怎么改变

如果你想弯道超车夺取第一品牌的江山

如果你想在自己的疆场上精彩一跳超越第一品牌

你需要驾驭好你的优势，你需要破解第一品牌的堡垒

马上来张默闻中美联合商学院集团听这一课

你就有可能实现弯道超车

成者为王败者为寇，追第一品牌很累，不成为第一品牌更累

我们愿意坐在你的战车上和你一起超越！

 

 

第三课：《中国企业成就百年品牌的十大符号》

为什么别人有100年的，500年的，1000年的企业，

而中国谈起百年企业百年品牌都觉得只是个梦

关键是我们没有掌握中国企业成就百年品牌的十大符号

张默闻中美联合商学院集团特别推出含金量巨大的百年品牌课程

让你的企业可以成为真正意义上的百年品牌

如果你想传承，如果你想发展，如果你想找到符号的方法

带着你的第二代一起来听课

给你的品牌找到失传已久的百年钥匙

百年品牌并不难，符号流传一百年，来听课吧！

 

【课程安排】

《张默闻品牌公开课》杭州站

主讲人：张默闻

2017年4月15日正式开课

授课地点：杭州

报名签到时间：2017年4月14日 下午18:00起

从战略定位到整合传播，从品牌管理到营销执行，从中式经营理念到西式管理思维，拳拳到肉的实战授课，如鹰般斡旋长空，洞悉敏锐，一招击中。

 

【适合人群 】

董事长、总经理、企业接班人、股东团队、品牌总监、营销总监、储备骨干等

 

【学习费用】

《张默闻品牌公开课》杭州站：价值38800元，本期体验价：￥3800元/人（不含交通食宿费），限300名。 

 

本期特别推出：

A《张默闻品牌策略班》：￥38,800元/人（不含交通食宿费）(4月22-23日，张默闻用实战案例手把手教你做策划，限30名）

B《张默闻商学院走进企业》：￥300,000元/场（根据企业需求，张默闻老师走进企业定制品牌营销培训课程，时间另约）

 

【报名指南】

报1位：10人以下的企业  

报3位：10-50人企业

报6位：50-300人的企业  

报10位：500人以上企业

 

【报名方式】

报名专线：189 5711 1076

或将“企业名称+老板姓名+老板手机”发短信至189-5711-1076，工作人员会第一时间帮您申请学员名额！

 

【开户行账号】

账户：杭州鹰派企业管理有限公司

开户行：中国银行杭州星光大道支行

账号：367571784852

 

 

Lecture 2 hours, develop 3 years faster! 《ZMW Brand Public Class》April 15th Hangzhou station start!

Envy Dong Mingzhu, Wang Jianlin and Ma Yun?

The first brand sits tight how can you do not accept it?

Is it difficult to create a century brand?

 

The past year 2016

The investment is crazy, the employment is slow, the manufacturing is out of luck, and the real estate is blooming.

The traditional industry is no longer popular; the new industry is popular on the surface.

The unsure of the trend of the economy let the Chinese Brands get a lot of challenges.   

 

The shopping mall as the battlefield.

Even if the first brand still lives the shocked life every day.

The rising star from the group are attacking, and constantly challenge the authority of the boss.

Because the offense is the best defense.

 

We talked about the number of Ma Yun more than Alibaba, the topics about Wang Jianglin must more than Wanda.

No first-class boss, where first-class business?

So, the boss must become a business star.  

 

No one will be born to walk

And no brand is famous at the beginning of the world

And you now need to do, just register to participate in the ZMW China-US United Business Institutes 2017, charge well, and then start

 

Change is an unknown adventure

And we turn the risk into insurance

April 15, 2017

By the founder of the ZMW China-US United Business Institutes

Teacher Zhang created with great concentration

"ZMW brand open class" shocked to speak

Here, we refuse to flicker, with the most practical case,

The most systematic courses help enterprises to develop

Let you really realize:

Two hours of lectures, three years of development

 

Why lead the core team to join the ZMW China-US United Business Institutes?

A class of work can be done on the marketing course

One by the service of the two richest people in China planners personally training, integration of the general business school is difficult to reach the quality of resources, so that you really feel what is "meet each other," the actual combat enterprise courses.

A combination of Harvard University, University of Missouri and other international top platform, open a new model of practical teaching, to create a global, systematic professional custom tutorials, really let the brand and sales growth of gold medal courses.

 

Five characteristics of ZMW China-US United Business Institutes

1. Chinese and American theory guide, break the shackles to open the student business leader style of thinking

2. Dean personally teaching, high-quality instructors to carry out the actual case of 360 degrees analysis

3. Refused to talk on paper, international concept of access to the depth of Sino-US super-enterprise

4. Marketing one second effective, practical experience in all directions to solve the urgent needs of enterprises

5. Dry goods and rewarding, so you really grasp the performance of doubling the marketing method

 

 China's most practical business education courses 【Zhang Mowen brand open class】 

[Live combat] actual ranking first, the course is accurate, practical and strong, to give students the knowledge of the landing path, programs and tools.

【International】 Sino-US two-way thinking system optimization, reconstruction of students thinking mode, to stimulate students to develop innovative strategies ahead of innovation.

[Content] actual combat school, business school, college three school instructors to build business school group super instructor lineup, curriculum content comprehensive system.

 

Why is China's two richest people to find Zhang Mowen?

Because find Zhang Mowen finds the world-famous creative methods and the cannot be silent brand creative ideas

and so

China Hengda Group

Wahaha Group

Tongwei Group

Tianneng group

Jinggong Holdings Group

Panpan Group ...

These hundreds of billions, billions of enterprises have chosen Zhang Mowen

 

 Zhang Mowen China's billions of brands manipulator

The US government approved the outstanding talent, the top of China's top ten marketing planners

Brand transmission 30 years outstanding contributions people, 30 years of reform and opening up the Chinese planning logo person, founding 60 years of China planning meritorious characters

China Advertising Association issued the influence of China's top ten influential people, the Chinese classic communication award spread characters, China's 100 annual marketing figures

China Advertising Great Wall Award China 20 people, China advertising magazine famous brand "advertising" magazine growth consultant

 

For five consecutive years won the China Central Television advertising strategy consultant

He is the one services Wahaha Group, China Hengda Group of China's richest man of the whole case of brand planners

Founded in the Sino-US business summit by the United States Mayor awarded China ranked second in the planning company global honor

The use of "strategic standards, creative ruthless, stable position," the core of the service of the world's top 500 and China's top 500, record excellence

Zhang Mowen service areas across the food, beverages, medicines, health care products, jewelry, silk, home appliances, new energy, decoration materials, environmental protection, agricultural, real estate, cosmetic, media and other industries.

 

【Students Evaluation】 

 January 8, 2017, ZMW China-US United Business Institutes grand start, you are not wrong, these government officials, chairman and corporate executives have witnessed the charm of the business school.

 

"Zhang 's practical course is very useful for government work.”

Communist Party of China Anji County Standing Committee, Propaganda Minister Chen Xuhua

As the birthplace of the important idea of ​​the "Green Mountain is the gold", Anji County and the county government are trying to build the beautiful Chinese "Anji sample" and provide the "Anji program" for the beautiful Chinese construction.

 

"Zhang Mowen has the actual combat, the patterns, the mind, the business school will be able to dance all over China."

China's outdoor mainstream media, China's first high-speed rail advertising brand, Yongda Media Chairman Zhou Zhiqiang

Yongda Media, China's leading outdoor media integrated service providers, to achieve the layout of high-speed, high-speed rail, city, scenic area of ​​the national large outdoor media network.

 

"Teacher Zhang really gave us a practical lesson, very useful and benefit."

China Household Electrical Appliances Business Association, chairman of the special administrative assistant Zhao Jing

China Household Electrical Appliances Business Association is a national social organization organized by a group of enterprises and individuals engaged in the production and circulation of household appliances and related businesses in China.

 

"As a media representative, I hope that my client will join Zhang 's business school as soon as possible.

Qilu TV station deputy director Wang Yong

Qilu television station in 1995, with more than 100 million huge audiences. Its ratings, advertising revenue, etc. ranked first in the national provincial ground channel, a national terrestrial channel "TV landmark".

 

"The charm of the ZMW China-US United Business Institutes is the adoption of a practical teaching method."

Treasure Island Pharmaceutical President, business management experts Fang Xiaodong

Treasure Island Pharmaceutical is the production of high-end traditional Chinese medicine preparations of modern pharmaceutical listed companies.

 

"Compared to other business schools rhetoric, Zhang 's actual combat teaching more effective.

Tianneng Group Executive Vice President, Tianneng Power International Group Vice President, Tianneng Power International Group Marketing Management Center Director Zhou Jianzhong

Tianneng Group is China's top 500 listed companies, is the world's high-end durable battery leader.

 

"Compared to other business school’s rhetoric, Zhang 's actual combat teaching more effective.

Anji tea industry group chairman Wu Jian

Anji tea industry group's Jibai amino acid Anji white tea through the solemnly built, the brand from scratch, to create nearly two decades of Chinese tea enterprise miracle.

 

"Teacher Zhang's class is very pragmatic very real, really go back can be used immediately."

Yingxue group marketing general manager Chen Suying

Yingxue group is the master of the kitchen and toilet electrical core technology enterprises. And through the strategic cooperation with Zhang Mowen, has successfully entered the Chinese kitchen appliances first-line brand.

 

"Zhang teacher class is useful, after listening I do not want to go.

Liangba Group President Chen Lingyun

Liangba Group is China's high-end representative of the brand of smart clothes hanger. In 2017, Liangba Group with Zhang Mowen planning group firmly established its confidence in the development, and strive to double the annual sales.

  

"Teacher Zhang is different from the general tutors, his creativity, thinking, the strategy is very landed.” 

Chairman of the Keno Group Wang Zhipeng

Kenuo Group is the only one specializing in the construction of the external finishes decorative system, set research and development, production, sales, design, construction as one of the industry leading enterprises.

 

【"Zhang Mowen brand open class" Hangzhou station course introduction】 

The first lesson: "China's top chairman of the design Cheats"

China 's chairman is the world' s most tired chairman

They are riding on horseback, not only to conquer the battlefield but also to conquer themselves

 

The whole case of services China Evergrande Group, the whole case of services Wahaha Group, the whole case of services China Tianneng Group

With the experience of 1 billion brand value for the first time to open the top design of China's chairman of the road

Let the chairman of the board of directors grasp the mystery of enterprise management

This lesson, only grand opening for the Chinese chairman

 

Lesson 2: "Turn over overtaking achievements of the first brand"

The first brand is not far away from us, only the distance of sales

In fact, the first brand and our gap is small, only the management gap

But others are the first brand, your heart refused to accept, but do not know how to change

If you want to bend overtaking the first brand to win the country

If you want to go ahead in their own battlefield beyond the first brand

You need to control your advantage, you need to crack the first brand of fortress

Immediately come to ZMW China-US United Business Institutes to listen to this lesson

You may be able to achieve the corner overtaking

Legitimacy belongs to the victor; Losers are always in the wrong. Chasing the first brand is tired, not becoming the first brand is more tired

We are willing to sit on your chariot with you beyond!

 

The third lesson: "Chinese enterprises to achieve a hundred years the brand's top ten symbols"

Why others have 100 years, 500 years, 1000 years of business,

While when China talked about a hundred years’ enterprises and the century brand companies feel just a dream

The key is that we do not grasp the achievements of Chinese hundred years enterprises of the top ten brand's symbols

ZMW China-US United Business Institutes, in particular, launched a huge gold content of the century brand courses

So, that your business can become a true sense of the century brand

If you want to pass on if you want to develop if you want to find the symbolic method

Take your second generation together

Give your brand a long time to find a hundred years of lost key

A hundred year’s brand is not difficult, the symbol spread a hundred years, come to lectures!

 

【Class schedule】 

" ZMW Brand Public Class " Hangzhou station

Speaker: Zhang Mowen

April 15, 2017 officially opened

Venue: Hangzhou

Registration time: April 14, 2017 at 18:00 onwards

From the strategic positioning to the integration of communication, from brand management to marketing implementation, from the Chinese business philosophy to the Western management thinking, actual teaching, such as an eagle fly the sky and give a nice hit to the knowledge.

 

【Suitable crowd】

Chairman, general manager, business successor, shareholder team, brand director, marketing director, reserve person, etc.

 

 【Learning costs】 

" ZMW Brand Public Class " Hangzhou station: the value of 38,800 yuan, the current experience: ¥ 3800 yuan/person (Excluding transportation and accommodation), limited to 300.

Special issue:

A “ZMW Brand Strategy Planning Class”: ¥ 38,800 / person (Excluding transportation and accommodation) (April 22-23, Zhang Mowen with the actual case, hands to hands teach you to do planning, limited to 30 person)

B "Business School into the Business": ¥ 300,000 / field (according to business needs, Zhang Mowen teacher’s enterprise custom brand marketing training courses, schedule other time)

 

 【Registration Guide】 

Reported 1: 10 people below the enterprise

Reported 3: 10-50 people of the enterprise

Reported 6: 50-300 people of the enterprise

Reported 10: 500 or more people in the enterprise

 

【Ways of registration】 

Registration Line: 189 5711 1076

Or put the "business name + boss name + boss phone" send text messages to 189-5711-1076, the staff will be the first time to help you apply for places quota!

 

【Bank account】

Account: Hangzhou Yingpai Enterprise Management Co., Ltd

Bank: Bank of China Hangzhou Star Avenue Branch

Account number: 367571784852