【本期核心观点】

从区域走向全国出路在哪里？ 

第一品牌稳坐江山你不服咋办？ 

如何打造百年品牌？ 

 

中国企业面临前所未有的机遇和挑战 

投资打鸡血，就业打点滴，制造业喘气，房地产翻天 

传统行业赤地千里，新兴产业表面歌舞太平 

经济形势的不确定让中国品牌备受挑战 

 

商场如战场 

就算是稳居多年的第一品牌每天也活得心惊胆颤 

后起之秀群起而攻之，不断挑战老大的权威 

因为进攻是最好的防守 

 

我们谈论马云的次数超过阿里巴巴，王健林的话题必定多于万达 

没有一流的老板，哪来一流的企业？ 

所以，老板必须变成企业的明星 

 

没有谁生下来就会走路 

也没有哪个品牌一开始就闻名世界 

而你现在需要做的，只是报名参加张默闻中美联合商学院集团 

2017，充好电，再出发 

 

改变是一场未知的冒险 

而我们把冒险变成保险

2017年5月13日

由张默闻中美联合商学院集团创始人张默闻老师

潜心打造的《张默闻品牌公开课》走进齐鲁

联合齐鲁电视台、九合组织、广告人杂志高端定制总裁班实战课程

将在山东济南震撼开讲

在这里，我们拒绝忽悠，以超实战的案例，超系统的课程，助力企业发展

让你真正的实现：听课2小时，发展快3年

 

本次课程由齐鲁电视台、九合组织、广告人杂志联合张默闻中美联合商学院集团为VIP客户特别定制总裁班，同期举行的还有九合组织联席会议，旨在帮助客户在品牌战略和传播策略上出谋划策、指点迷津。

此次课程属专为企业老板定制的高端课程，充分体现了以齐鲁电视台为会长单位的九合组织12家电视台在服务客户上的用心和战略高度。

作为中国最具影响力的地面频道，齐鲁电视台让中国品牌不仅在品牌影响力更接近市场，同时在营销终端落地上更接地气。此次邀请张默闻中美联合商学院集团帮助客户解决企业战略问题，与媒体联合实现品牌与销量的双提升。

 

为什么要带领核心团队加入张默闻中美联合商学院集团？

一堂下课就能干的营销实战课程

一堂由服务过两届中国首富的策划人亲自培训，融合了一般商学院难以企及的优质资源，让你真正感受到什么叫“相见恨晚”的实战式企业深造课程。

一堂整合哈佛大学、密苏里大学等国际顶尖平台，开启实践教学新模式，打造全球化、系统化的专业定制私密教程，真正让品牌和销量同步增长的金牌课程。

 

张默闻中美联合商学院集团五大特色

1.中美理论引导，突破桎梏打开学员企业领袖式思维空间

2.院长亲自布道，优质导师进行实战全案360度剖析解密

3.拒绝纸上谈兵，接轨国际化理念深度访问中美超级企业

4.营销一秒见效，实战性经验全方位解决企业的燃眉之急

5.干货满载而归，让您真正掌握业绩成倍增长的营销法门

 

中国最实战的商学教育课程【张默闻品牌公开课】

【超级实战派】实战排位第一，课程精准，实操性强，授予学员专业知识落地的路径、方案和工具。

【超级国际范】中美双向思维体系优化，重构学员思维模式，激发学员制定超前创新性的竞争战略。

【超级导师营】实战派、商派、学院派三派导师构建商学院集团超强导师阵容，课程内容面面俱到。

 

为什么中国两任首富都要找张默闻？

因为找到张默闻就找到了闻名世界的创意方法和无法沉默的品牌创意主张

所以

中国恒大集团

娃哈哈集团

通威集团

天能集团

精工控股集团

福建盼盼食品集团……

他们都选择了张默闻

 

张默闻  中国百亿品牌操盘手

美国政府批准的杰出人才，中国十大营销策划家位于榜首

品牌传播30年杰出贡献人物、改革开放30年中国策划标志人物，建国60年中国策划功勋人物

中国广告协会颁发的中国广告影响力十大风云人物，中国经典传播大奖传播人物，中国100位年度营销人物

中国广告长城奖中国20人，中国广告杂志著名品牌《广告人》杂志成长顾问

 

连续6年蝉联中国中央电视台广告策略顾问

是服务娃哈哈集团、中国恒大集团两任中国首富的全案品牌策划人

所创立的张默闻策划集团在中美企业峰会上被美国市长授予中国排名第二的策划公司全球荣誉

运用"策略准、创意狠、地位稳"的核心主张服务世界500强和中国500强，战绩卓越

张默闻服务领域横跨食品、饮料、药品、保健品、珠宝、丝绸、家电、新能源、装修建材、环保、农资、房地产、日化、传媒等多个行业

 

他是中国广告界、策划界、营销界、企业界最有争议的创意人物和里程碑式的品牌英雄

拥有从战略制定、战术执行、品牌制造、创意执行、文化孵化、媒体传播、

营销管理的国际化全管理链、全执行链的运营经验，具备和全球企业家对话的高度和市场执行的敏锐度。

 

《张默闻品牌公开课》学员评价

 

“张默闻商学院的魅力就在于它采取了实战的教学方法。”

珍宝岛药业总裁、企业管理专家  方小东

珍宝岛药业是生产高端中药制剂产品的现代化制药上市企业。2015年实现营收超20亿元，位列黑龙江省百强民企第4名。

 

“比起其他商学院夸夸而谈，张老师的实战教学更有实效。”

天能集团执行副总裁、天能动力国际集团副总裁、天能动力国际集团营销管理中心主任  周建中

天能集团是中国500强上市企业，是全球高端耐用电池的创领者。通过与张默闻一年的合作，2016年天能集团营收与利润同比大幅增长，创造业内奇迹。

 

“听张老师的课感触很深，发现自己做得不够，回去之后要学以致用。”

安吉茶产业集团董事长 吴剑

安吉茶产业集团旗下极白氨基酸安吉白茶通过张默闻的精心打造，品牌从无到有，第一年销量成功突破一个亿，创造近二十年中国茶企奇迹。

 

“张老师的课很务实很真实，确实回去就可以马上用了。”

樱雪集团营销总经理 陈嫊縈

樱雪集团是掌握厨卫电器核心科技的企业。通过与张默闻的战略合作，已成功进军中国厨卫电器一线品牌。2016年，樱雪集团实现营收7亿元。

 

“张老师的课很干，干货，听了之后不想走。”

晾霸集团总裁  陈凌云

晾霸集团是中国高端智能晾衣机的代表品牌，2016年销售额达2亿元。2017年，晾霸携手张默闻策划集团更是坚定了其发展信心，力争全年销售额翻一翻。

 

“张老师不同于一般的导师，他的创意、思维、战略非常落地。”

久诺集团董事长 王志鹏

久诺集团是国内唯一一家专业聚焦于建筑外饰面装饰系统，集研发、生产、销售、设计、施工为一体的行业龙头企业。2016年实现销售总额近7亿元。

 

“非常高兴能够来这里听张老师的课，半天下来收获非常大。”

央影传媒执行董事 党海燕

央影传媒有限公司是由国家新闻出版广电总局电影卫星频道节目制作中心(cctv-6电影频道)出资成立，依托国家新闻出版广电总局及电影频道强大的平台优势，总体运营和推广电影频道全媒体广告资源的广告经营管理平台。

 

“张老师的实战实干让我相信他不管做什么都能成功。”

广告人文化集团副总裁 陈晓庆

广告人文化集团已成功为300多家知名企业、500多家媒体、2000多家广告经营单位、1200多个高校院系、400多位专家学者、超过500万大学生提供网络平台、活动营销、传播出版、资源输出、技术研发等各项专业服务。

 

“张默闻用他的实践，进一步彰显了知识的力量、智慧的价值。”

浙江传媒学院新闻与传播学院教授 张雨雁

浙江传媒学院素有“北有北广，南有浙广”之称，是国家新闻出版广电总局和浙江省人民政府共建高校，是目前全国培养广播影视及其他传媒专门人才的主要基地之一。

 

“张老师的课对于企业的发展、品牌的培育都有巨大的指导意义。”

无锡品牌学会会长 曹洪东

无锡品牌学会服务于无锡经济社会发展，致力于城市品牌战略、城市品牌竞争力、产业品牌提升、行业品牌管理、产品品牌创新、文化品牌传承等方面的研究

 

“听课的收获非常大，我会把张老师教给我们的套路打法付诸实践。”

江苏新日电动车股份有限公司公关总监 桂小军

江苏新日电动车股份有限公司主要从事电动车研发、生产与销售是中国电动车行业龙头企业，其产品远销欧、美及东南亚等70多个国家和地区，被誉为“智能电动车全球创领者”，品牌价值达83.95亿元。

 

“张老师的实战课程对政府工作很有借鉴意义。”

中共安吉县委常委、宣传部长 陈旭华

作为“绿水青山就是金山银山”重要思想的发祥地，安吉县委县政府正努力打造美丽中国的“安吉样本”，为美丽中国建设提供“安吉方案”。

 

“张默闻有实战、有格局、有胸怀，商学院必能舞动全中国。”

中国户外主流媒体、中国高铁广告第一品牌、永达传媒董事长  周志强

永达传媒，中国领先的户外媒体综合服务商，实现了布局高速、高铁、城市、景区的全国性大户外媒体网络。2015年营业额突破10亿。

 

“张老师给我们真正上了一堂实战课，非常有用，受益匪浅。”

中国家用电器商业协会理事长特别行政助理  赵静

中国家用电器商业协会是由中国境内从事家用电器商品生产和流通的企业以及相关业务的团体和个人自愿组成的、具有法人资格的全国性的社会团体组织。

 

“作为媒体代表，我希望我的客户尽快加入张老师的商学院。”

齐鲁电视台副台长 王勇

齐鲁电视台开播于1995年，拥有超过1亿的庞大受众群体。其收视率、广告创收等位居全国省级地面频道首位，成为全国地面频道的“TV地标”。

 

 《张默闻品牌公开课· 山东站》干货课程

第一课：《区域品牌成为第一品牌的私藏武器》

如果你有很牛逼的产品，却不知如何创意

如果你只有几千万的销量，想快速突破

如果你想甩掉区域品牌的帽子成为第一品牌

这堂课里你绝对可以找到答案

因为这堂课已经成功帮助很多区域品牌成为第一品牌 

其实，第一品牌离我们其实不远，只有销量的距离

第一品牌其实和我们的差距不大，只有管理的差距

而你只需要做一件事，来张默闻中美联合商学院集团

张默闻这厮手把手教你如何做大做强

成者为王败者为寇，追第一品牌很累，不成为第一品牌更累

我们愿意坐在你的战车上和你一起超越！

 

第二课：《掌握百年品牌的传世方法》

为什么中国谈起百年企业百年品牌都觉得只是个梦

关键是我们没有掌握中国企业成就百年品牌的传世方法

张默闻中美联合商学院集团特别推出含金量巨大的百年品牌课程

让你的企业可以成为真正意义上的百年品牌

如果你想传承，如果你想发展，如果你想找到方法

带着你的第二代一起来听课

给你的品牌找到失传已久的百年钥匙

百年品牌并不难，符号流传一百年，来听课吧！

 

课程安排

《张默闻品牌公开课 · 山东站》

时间：2017年5月13日9:00-17:30

主讲人：张默闻

授课地点：山东·济南

签到时间：5月12日

从战略定位到整合传播，从品牌管理到营销执行，从中式经营理念到西式管理思维，我们提倡拳拳到肉的实战授课，如鹰般斡旋长空，洞悉敏锐，一招击中。

 

联合主办

张默闻中美联合商学院集团、齐鲁电视台、九合组织、广告人杂志社

 

适合人群

董事长、总经理、企业接班人、股东团队、品牌总监、营销总监、储备骨干等

 

学习费用

《张默闻品牌公开课 · 山东站》费用：

￥5800元/人（不含交通费，含1人食宿费）

￥3800元/人（不含交通住宿费）

 

本期特别推出：

A《张默闻嫡传品牌策略班》：￥38,800元/人（不含交通食宿费）(5月20-21日，张默闻这厮手把手教你做策划，限30名）

B《张默闻商学院走进企业》：￥300,000元/场（根据企业需求，张默闻老师走进企业定制品牌营销培训课程，每场3小时，时间另约）

 

报名指南

报1位：10人以下的企业  

报3位：10-50人企业

报6位：50-300人的企业  

报10位：500人以上企业

 

报名方式

报名专线：189 5711 1076

或将“企业名称+老板姓名+老板手机”发短信至189 5711 1076，工作人员会第一时间帮您申请学员名额！

 

特别提醒

想要深度了解《张默闻品牌公开课》、《张默闻嫡传品牌策略班》、《张默闻霸道总裁班》、《张默闻董事局主席班》《张默闻商学院走进企业》等信息，请扫描下面的二维码，加班主任个人微信号：zmwmba

 

开户行账号

账户：杭州鹰派企业管理有限公司

开户行：中国银行杭州星光大道支行

账号：367571784852

 

 

ZMW China-US United Business Institutes enter QiLu

Lecture 2 hours, develop 3 years faster

ZMW brand open class -Shangdong Station Start

 

【core view】

Where is the way out of the region?

You are not satisfied with the first brand in the country?

How to create a century brand?

 

Chinese enterprises are facing unprecedented opportunities and challenges

Investment is extremely excited, employment drips, manufacturing pant, real estate wins

The traditional industries and emerging industries and the surface of a scene of utter desolation, Taiping

The uncertainty of the economic situation makes the Chinese brand challenge

 

Doing business is like fighting a battle.

Even in the years of the first brand to live in fear every day

The bright younger generation accusation, constantly challenge the authority of the boss.

Because offense is the best defense

 

We talk about the number of Ma over Alibaba, Wang Jianlin's topic must be more than Wanda

No first-class boss, which come to the flow of business?

Therefore, the boss must become the star of the enterprise

 

No one is born to walk

No brand is known from the beginning

And what you need to do now, just enter ZMW China-US United Business Institutes

2017, filled with electricity, and then start.

 

Change is an unknown Adventure

And we turn the risk into insurance

May 13, 2017

Host by ZMW China-US United Business Institutes Founder Teacher Zhang Mowen

Concentrate on creating the Zhang Mowen brand open class into Qilu

Joint QiLu TV station, Jiuhe organizations, AD Men magazine high-end customized CEO combat courses

The lecture is hold in Shandong Jinan

Here, we refuse to flicker, in the case of super combat, super curriculum, help enterprise development

Let you really achieve: 2 hours of lectures, the development of nearly 3 years

 

This course consists of QiLu TV, Jiuhe organization, AD Men magazine cooperated with ZMW China-US United Business Institutes customized the VIP customers the CEO class, at the same time the Jiuhe organization will have the meeting, to help customer’s suggestions in the brand strategy and the communication strategy guide.

The course is designed for high-end business owners customized courses, fully embodies the QiLu TV station as the chairman of the nine units of the organization's 12 television stations in the service of the customer's intentions and strategic height.

As China's most influential ground channel, QiLu TV not only let the Chinese brand have more brand influence but also has more marketing more related to the people. To invite ZMW China-US United Business Institutes is to help customers solve corporate strategic issues, and the media to achieve a dual brand and sales promotion.

 

Why led the core team to join ZMW China-US United Business Institutes?

A class will be able to do marketing practical courses

A service by two Chinese richest man planning personally training, quality resources integration in general schools is difficult to match, so you really feel what is called "combat enterprise brief encounter" program.

An integration of Harvard University, University of Missouri and other top international platform, open a new mode of practice teaching, to create a global and systematic professional customized private tutorial, a gold course really let the brand and sales pace grow.

 

Zhang Mowen five characteristics of ZMW China-US United Business Institutes

1: China and US theoretical guidance, break the shackles, open the student enterprise leader thinking space

2: Dean personally preach, the quality of the instructor to complete the actual case of 360 degree analysis decryption

3: Refuse to talk on paper, the internationalization of the depth of integration of Chinese and American super enterprise

4: Marketing effective in one second, practical experience, all-round solution to the urgent needs of enterprises

5: Useful knowledge, allowing you to truly master performance doubled marketing method

 

The actual business education curriculum ZWM brand open public class

[super combat faction] combat ranked first, the course is accurate, practical, strong, professional knowledge to students landing path, programs and tools.

[Super international fan] two-way optimization of Chinese and American thinking system, the reconstruction of the students thinking mode, stimulate students to develop innovative competitive strategy.

[super tutor camp] actual combat faction, business school, college faction three instructors, build business school group super tutor lineup, curriculum content.

 

Why Chinese two richest man are looking for Zhang Mowen?

Because find Zhang Mowen is find the world-famous creative method and the brand idea which could not be silent

therefore

China Hengda Group

wahaha group

Tongwei group

Sky Energy Group

Seiko holding group

Fujian Panpan food group......

They all chose Zhang Mowen

 

Zhang Mowen China ten billion brand traders

The top ten American marketing planners are among the top talent approved by the US government

30 years of outstanding contributions to brand communication, 30 years of reform and opening up China planning logo figures, 60 years of China's planning, meritorious people

China Advertising Association issued ten influential figures in Chinese advertising, China's classic dissemination of mass media figures, China's 100 annual marketing figures

Chinese advertisement, the Great Wall prize, 20 people in China, Chinese advertising magazine, famous brand "advertiser" magazine, growth Consultant

 

For 6 consecutive years, China's CCTV advertising strategy consultant

Is the service Wahaha Group, China Hengda Group, the two richest man in China, the whole case brand planner

Founded by Zhang Mowen planning group at the Sino US business summit, the U. S. mayor awarded China's second planning company global honor

Using the "strategic approach, creativity, stability," the core of the service to advocate the world's top 500 and China's top 500, the record of excellence

Zhang Mowen services in the field of food, beverages, pharmaceuticals, health care products, jewelry, silk, home appliances, new energy, decoration materials, environmental protection, agricultural, real estate, daily chemicals, media and other industries

 

He is the most controversial creative figure and milestone brand hero in China's advertising, planning, marketing and business circles

From strategy formulation, tactical implementation, brand manufacturing, creative execution, cultural incubation, media dissemination,

The internationalization of marketing management, the whole management chain, the implementation of the entire chain of operational experience, with the Global Entrepreneur dialogue height and market implementation of the sensitivity.

 

 

Student evaluation of Zhang Mowen brand publicity course

Zhang Mowen's charm lies in its practical teaching methods adopted.

Chenbao Island pharmaceutical president, enterprise management expert Fang Xiaodong

Chenbao Island pharmaceutical is a modern pharmaceutical listed company producing high-end Chinese medicine preparations. 2015 revenue exceeded 2 billion yuan, ranked fourth in Heilongjiang Province hundred private enterprises.

 

Compared to other business school teacher Zhang’s practical teaching is more unrealistic, more effective.

Executive vice president of Tianneng group, vice president of dynamic international group, director of marketing management center of Zhou Jianzhong

Sky Power Group is China's top 500 listed companies, is a global leader in high-end durable batteries. By working with Zhang Mowen for a year, the group's revenues and profits grew substantially in 2016, creating a miracle in the industry.

 

Teacher Zhang's class is very practical and realistic. It's really possible to go back and use it right away.

Yingxue Group marketing manager Chen Suying

Yingxue Group is the core technology of the enterprise master kitchen appliances. Through the strategic cooperation with Zhang, it has successfully entered the brand of China's kitchen and toilet electrical appliances. In 2016, our group achieved revenues of 700 million yuan.

 

Teacher Zhang’s class is very useful, do not want to leave after class.

L-Best President Chen Lingyun

L-Best Group is the representative of China's high-end intelligent clothes dryer brand, sales in 2016 reached 200 million yuan. In 2017, the L-Best Group work with ZMW planning group firmed its confidence in its development, and strive to double the annual sales.

 

Teacher Zhang is different than other teachers from his creativity, thinking, strategy.

Jiunuo Group Chairman Wang Zhipeng

Jiunuo Group is the only one professional building surface decoration system, focus on R & D, production, sales, design, construction as one of the leading enterprises in the industry. 2016 total sales of nearly 700 million yuan.

 

Very pleased to be able to come here to listen to Teacher Zhang’s lesson, harvest a lot after half day.

The executive vice president of the board of directors of the shadow media the central shadow media limited company is founded by the State Press and Publication Administration of movie satellite program production center (CCTV-6 movie channel), relying on the State Administration of press and publication and the movie channel strong platform advantages, the overall operation and promotion of the movie channel media advertising resources advertising management platform.

 

I believe that the MWZ Brand University will be born as soon as possible.

Yun Yan, vice president of Tianjin radio and television media group

Tianjin radio and Television Media Group Co., Ltd. was founded in 2001, to promote the integration of resources, promote the development of Tianjin radio and television industry has played an important role in upgrading. At present, Tianjin radio and television is moving towards the construction of the nation's first modern media to move forward, and strive to let the group as soon as possible into the ranks of ten billion.

 

Mr. Zhang's practical work makes me believe that he can succeed no matter what he does.

Chen Xiaoqing, vice president of advertising culture group

Advertising culture group has been successful for more than and 300 well-known enterprises, more than and 500 media, more than 2 thousand advertising business units, more than 1 thousand and 200 universities, 400 experts and scholars, more than 5 million college students to provide a network platform, marketing, publishing, dissemination of resources output, technology research and development of various professional services.

 

Zhang Mowen with his practice, further demonstrates the power of knowledge, the value of wisdom.

Professor, School of Journalism and communication, Zhejiang University of Media and Communications, Zhang Yuyan

Zhejiang University of Media and Communications is known as the "North has the Beijing University of Media South has Zhejiang University of Media”,  built by the State Press and Publication Administration and the Zhejiang Provincial People's government, is one of the main base for training of Radio Film Television and other media professionals at present.

 

Mr. Zhang's class has a great significance guide for the development of enterprises and the cultivation of brand.

Wuxi brand association president Cao Hongdong

Wuxi Institute of brand service in Wuxi economic and social development, devoted to the study of city brand strategy, city brand competitiveness of industry, brand promotion, brand management, brand innovation industry, cultural heritage and other aspects of the brand

 

Harvest a lot after the lesson, I will put teacher Zhang’s lesson into the actual practice routine.

Gui Xiaojun, director of the Jiangsu new electric car Limited by Share Ltd pr

Jiangsu Xinri electric vehicle Limited by Share Ltd mainly engaged in electric vehicle research and development, production and sales of electric vehicles is Chinese industry leading enterprises, the products are exported to Europe, America and Southeast Asia and other more than and 70 countries and regions, known as "smart electric global leader", the brand value of 8 billion 395 million yuan.

 

Mr. Zhang's actual curriculum is very useful for government work.

CPC Anji County Committee, publicity minister Chen Xuhua

As the birthplace of the important thought of beautiful scenery is gold, the county government of Anji is trying to build a beautiful Chinese "Anji sample", "Anji is beautiful China construction scheme".

 

Zhang Mowen has actual combat,pattern, mind, business school will be able to famous all over china.

China outside the mainstream media, advertising Chinese high iron first brand, Yongda media chairman Zhou Zhiqiang

Yongda outdoor media, integrated media service provider Chinese leading brand, realize the layout of high-speed, high-speed rail, city, scenic spots nationwide outdoor media network. 2015 turnover exceeded 1 billion.

 

Teacher Zhang gave us a real class, very useful, benefit.

Zhao Jing, special assistant to the president of China Household Electrical Appliances Association

China home appliances business association is a national legal person qualification groups and individuals engaged in household appliances by China domestic commodity production and circulation enterprises and related business voluntarily, the social organizations.

 

As a representative of the media, I hope my clients to join Zhang's business school as soon as possible.

Qilu vice director of the TV station Wang Yong

QiLu TV was launched in 1995, with more than 100 million of the huge audience groups. Its ratings, advertising revenue and other places in the first place in the national provincial land channel, the national ground channel to become the TV landmark".

 

Zhang Mowen brand open class-Shangdong Station good lessons

The first lesson “regional brand has become the first brand in the possession of weapons"

If you have a very good product, but do not know the creative